From the FIFA World Cup to two of the world's most iconic marathons, Bank of America has built a highly visible sports sponsorship portfolio spanning soccer, running and golf.
For a bank, sports sponsorships aren't just logos on a jersey. They're how a national brand shows up in the places people gather, celebrate and give back. Bank of America has built its sports strategy around that idea – and in 2026, its biggest stage yet arrived on home soil with the FIFA World Cup 26.
Bank of America served as the Official Bank Sponsor of the FIFA World Cup 26 – and became FIFA's first-ever global sponsor in the banking category. With the tournament co-hosted by the United States, Canada and Mexico and matches across 11 U.S. host cities, the bank built a nationwide activation designed to reach fans well beyond the stadiums.
The centerpiece was community access rather than pure advertising. A few highlights:
The bank also tied the tournament to the country's 250th-anniversary year with civic initiatives, including support for the Theodore Roosevelt Presidential Library and conservation of historic presidential portraits through the Smithsonian's National Portrait Gallery – positioning the sponsorship as a broad community-and-culture play, not just a soccer one.
As FIFA's first-ever global banking sponsor, Bank of America turned a soccer tournament into a nationwide community program across 11 host cities.
Long before the World Cup, running was the bank's signature sport. Bank of America is the title sponsor of the Bank of America Chicago Marathon, a member of the Abbott World Marathon Majors. The 2025 race generated an estimated $756 million in economic impact for the Chicago metropolitan area.
Bank of America is also the presenting sponsor of the Boston Marathon, where the 2024 race helped raise roughly $45.7 million through the Bank of America Boston Marathon Official Charity Program – a reminder that these events double as major fundraising engines for local nonprofits.
Round out the portfolio with Bank of America's Champion Partner role at The Masters and David Beckham, a global brand ambassador for the bank's Sports with Us program, and a pattern emerges. Bank of America's sports partnerships consistently pair a marquee event with a community or charitable component.
Sports with Us is Bank of America's broader effort to use the reach of sports to support communities and expand access to athletic opportunities. That same idea runs through its World Cup initiatives, marathon partnerships and other sports programs.
Here's the portfolio at a glance:
For a prospective customer, none of this is a reason on its own to choose a card. But it does say something about the institution behind the card: a brand that invests heavily in major sporting events and pairs that visibility with community access, charitable fundraising and local investment.
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Sources
FIFA and Bank of America Newsroom (2024–2026): Official Bank Sponsor announcement; FIFA's first global banking-category sponsor; U.S. host-city activations; BofA Fan Bands; Vet Tix ticket program; Visa Street Soccer Parks; cardholder hospitality sweepstakes; and U.S. 250th-anniversary initiatives.
Bank of America Sports & Sponsorships: Bank of America Chicago Marathon sponsorship and economic impact; Boston Marathon sponsorship and charitable fundraising; The Masters Champion Partner relationship; Sports with Us; and David Beckham's global ambassador role.
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